Alyx, I maintain seeing TikToks of individuals smooshing butter onto a chopping board. Why is that this taking place?
Ah, Calla, I see you might be one of many 1.2 million individuals who comply with recipe creator Justine Doiron.
You understand the saying: “Should you come for the king, you’d finest not miss?” Properly, final month Doiron took a shot at deposing charcuterie boards from their place on the millennial banquet throne, and it appears her camera-ready mix of softened butter, herbs, zest and edible flowers managed to hit its goal.
Since she posted the quick video, the hashtag #ButterBoard has racked up 180m views, as 1000’s of individuals have tried their very own.

Additionally, Google search curiosity in “butter boards” has actually gone from zero to 100.
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How are you meant to eat that?
If you wish to destroy one in every of these picture-perfect creations by placing it in your mouth, you’ve acquired two choices.
You may both scoop a few of it up with a knife and smear it in your bread like a tragic loser, or you may simply dredge your baguette slice – or radish – proper by way of the suave association like a chic free spirit, sipping pure wine at a Michi-starred neo-bistro within the French countryside. (However don’t do that in entrance of an precise French individual, they’d in all probability moderately you employ the knife.)
Wait, how is it changing charcuterie, within the American sense of the phrase? They appear to make use of it as a synonym for something from a share plate to some sort of horn of lots buffet desk. Is that this not simply one other sort of not-really-charcuterie board?
Whereas charcuterie has recently been used as a catchall for many non-bouquet types of edible association (nightmarish charcuterie chalets; grazing tables stretching proper to the horizon), they do are likely to share a standard factor. It’s the factor Australians consider after we consider charcuterie: smoked and cured meats.
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Which isn’t to say you couldn’t boost your butter board with a couple of swirls of spicy nduja (so cheugy you will discover the recipe on Woolies); however the meat isn’t necessary.
Valuable as a plate of high-end butter studded with nasturtiums and drizzled with honey might seem, Doiron has posited it as a much less fussy different to the charcuterie prolonged universe. Provided that final Christmas Martha Stewart Dwelling recommended folks may like to aim establishing tiled roofs out of salami, she may be proper.
OK, no meat, that is smart, however why do that as an alternative of simply consuming bread and butter within the bizarre method?
The butter board fulfils the identical want as a charcuterie board: it’s an appetiser that requires no cooking; seems costly and photogenic; and might be served with a sliced baguette. But it surely’s faster and less expensive than reconstructing the ceiling of the Sistine Chapel out of coppa. Additionally, vegetarians can eat it.
That’s why some iteration of the butter board has existed on the menus of many fancy eating places for a few years, it’s simply taken a TikTok for dwelling cooks to note.
We could also be frequenting completely different eating places. How lengthy has this been a factor?
Properly the recipe that impressed Doiron was from Joshua McFadden and Martha Holmberg’s 2017 hit sluggish meals cookbook Six Seasons, however in French houses they had been dredging radishes by way of softened, salted butter lengthy earlier than the Wayback Machine began archiving our meals footage (although it took till 2022 for BuzzFeed to declare that ultra-minimalist model of a butter board the snack of the summer time).
Mainly, any time you’re served prettied-up, softened butter with some bread and different issues to schmear by way of it, it’s the identical idea. The primary distinction is whether or not mentioned butter is contained in a ramekin or patted throughout a flat floor. I’ve had it served each methods, the butter spiked with herbs, chilli, honey, nuts and sometimes all three, and paid between $6 and $32 for the privilege. It’s just about all been scrumptious. However just one presentation model permits you to repurpose that costly marble board you acquire in 2017. Again then Joshua McFadden might have already been smooshing up butter at his restaurant in Portland, however on-line Instagrammable cheese plates reigned supreme.