(PHILADELPHIA, PA) — Philadelphia-based Evil Genius Beer Firm has unveiled their most craveable partnership but as they announce a brand new restricted version beer, It Hits Totally different, with the enduring fast-food model, White Fortress®.
Evil Genius has made a nationwide identify for itself with beers that faucet into the cultural zeitgeist and with collaborations with a number of the greatest manufacturers throughout the nation together with Jameson Irish Whiskey, Miller Excessive Life, and Auntie Anne’s. Now Evil Genius has partnered with White Fortress, house to The Authentic Slider®, America’s first fast-food hamburger chain, since 1921, and the class chief in frozen Sliders, by its retail division, which celebrates 35 years this yr.
It Hits Totally different is a 6.5% ABV Tangerine IPA brewed with the brand new, thrilling Sabro Hop in addition to traditional Centennial Hops to rejoice White Fortress’s current hundredth birthday and underscore the model’s duality of innovation and lengthy standing heritage. With delicate bitterness from the beer’s distinctive hop profile countered with a pleasing, mild tangerine sweetness, It Hits Totally different was developed to be the right companion to White Fortress’s signature sliders. The cheeky identify is a nod to the 2 corporations’ legacies as tastemakers, making a product that’s one-of-a-kind and uniquely satisfying–there’s nothing else prefer it.
“Nostalgia is such a giant a part of our model and with White Fortress’s over 100 yr legacy it simply appeared like an ideal match to companion with them to create a beer that’s as memorable as it’s tasty,” stated Evil Genius Co-Founder, Trevor Hayward.
“Evil Genius is aware of a factor or two about considering unique–so once they approached us on the thought of partnering on the It Hits Totally different White Fortress-inspired beer, it was straightforward to boost our glasses and say cheers,” stated Lynn Blashford, CMO, White Fortress.
Promote with New Jersey Stage for $50-$100 per thirty days, click on right here for information
It Hits Totally different will likely be accessible beginning October third in shops all through Evil Genius’ distribution footprint together with DE, MD, MI, NJ, OH, PA, VA and RI. It will likely be accessible in cans for beer and retail shops, and kegs (sixtels and halves) for bars and eating places. The really useful worth for a six pack can fluctuate by market, however will likely be round $11.99.
Brandgenuity, the licensing company for White Fortress, brokered the partnership and is supporting this system rollout.
Evil Genius Beer Firm was began in 2011 by greatest buddies Luke Bowen and Trevor Hayward. After 11 years, and a motto of “Very Foolish Names for Very Severe Beers”, Evil Genius Beer Firm now distributes to 10 states (CT, DE, MA, MD, MI, NJ, OH, PA, VA and RI) and pumps out quite a lot of completely different core and seasonal beers to quench their ever thirsty prospects.
White Fortress, America’s first fast-food hamburger chain, has been making sizzling and engaging Sliders since 1921. Based mostly in Columbus, Ohio, the family-owned enterprise owns and operates greater than 350 eating places in addition to a retail division offering its well-known fare in freezer aisles of retail shops nationwide. As a part of its dedication to providing the best high quality merchandise, White Fortress owns and operates its personal Slider Supplier meat vegetation, bakeries and frozen-Slider retail vegetation. White Fortress has earned quite a few accolades through the years together with Time journal’s “Most Influential Burger of All Time” (2014, The Authentic Slider®) and Thrillist’s “Finest Plant-Based mostly Quick-Meals Burger” (2019, Unattainable™ Slider). In 2021, Quick Firm named the fast-food pioneer one of many “10 Most Modern Eating Corporations.” White Fortress, which earned the Nice Place to Work® Certification™ in 2021 and 2022, is understood for the legendary engagement of its staff members, greater than 1 in 4 of whom have labored for the enterprise for not less than 10 years. White Fortress is beloved by its passionate followers (“Cravers”), lots of whom compete annually for entry into the Cravers Corridor of Fame. The official White Fortress app makes it straightforward for Cravers to enroll in the Craver Nation® loyalty program, entry candy offers and place pickup orders at any time. They’ll even have their orders delivered utilizing one in every of White Fortress’s supply companions.